When Jerry and Elaine are thwarted in trying to purchase a chocolate babka in the episode, "The Dinner Party," the baker explains to them that there's also cinnamon babka. To which they both gasp and say, "Another babka!?" Jerry suggests they purchase it, but Elaine believes this one to be a lesser babka.
You can imagine my glee when I stumbled upon "the lesser babka" at Whole Foods awhile ago! I was so excited to see it, I snapped a cell phone photo of it and sent it to Dish Brother with the caption, "Another babka??"
In case you feel ambitious, here's a recipe to make your own cinnamon babka. Or, if you're a babka traditionalist like Elaine, here's the original: chocolate babka.